Free UTM Builder
A UTM Builder helps marketers create trackable campaign URLs without manually adding UTM parameters. Enter your destination URL and campaign information above to generate a ready-to-use tracking link.
What are UTM parameters?
UTM parameters are values added to a URL that help analytics platforms identify the source, medium and campaign associated with a visit.
| Parameter | Purpose | Example |
|---|---|---|
| utm_source | Identifies the traffic source | |
| utm_medium | Identifies the marketing medium | cpc |
| utm_campaign | Identifies the campaign | spring-sale |
| utm_term | Identifies a paid keyword or term | running-shoes |
| utm_content | Distinguishes different links or ads | banner-a |
How to use the UTM Builder
Enter your destination URL, add the campaign source, medium and campaign name, and optionally provide a term or content value. Click Build UTM URL and copy the generated URL.
Frequently Asked Questions
A UTM Builder creates URLs containing UTM tracking parameters so campaign traffic can be identified in analytics platforms.
Yes. UtilityNexa's UTM Builder is free to use directly from your browser.
UTM parameters are tags added to URLs to identify campaign sources, mediums and other tracking information.