Free online tool

UTM Builder

Create UTM tracking URLs quickly and easily. Add campaign parameters to any URL and use the generated link in your marketing campaigns.

Enter the URL you want to track.
Examples: google, facebook, newsletter
Examples: cpc, email, social
Commonly used for paid search keywords.
Useful for distinguishing ads or links within the same campaign.
Your UTM tracking URL

Free UTM Builder

A UTM Builder helps marketers create trackable campaign URLs without manually adding UTM parameters. Enter your destination URL and campaign information above to generate a ready-to-use tracking link.

What are UTM parameters?

UTM parameters are values added to a URL that help analytics platforms identify the source, medium and campaign associated with a visit.

Parameter Purpose Example
utm_source Identifies the traffic source google
utm_medium Identifies the marketing medium cpc
utm_campaign Identifies the campaign spring-sale
utm_term Identifies a paid keyword or term running-shoes
utm_content Distinguishes different links or ads banner-a

How to use the UTM Builder

Enter your destination URL, add the campaign source, medium and campaign name, and optionally provide a term or content value. Click Build UTM URL and copy the generated URL.

Frequently Asked Questions

What is a UTM Builder?

A UTM Builder creates URLs containing UTM tracking parameters so campaign traffic can be identified in analytics platforms.

Is this UTM Builder free?

Yes. UtilityNexa's UTM Builder is free to use directly from your browser.

What are UTM parameters?

UTM parameters are tags added to URLs to identify campaign sources, mediums and other tracking information.